ADER ERROR × T-SHIRT

ADER ERROR is a unisex fashion brand from the Republic of Korea that was established in Seoul in 2014. The brand name "ADER" means "All Day Errands" and aims to suggest styles for everyday life. The 25SS collection is based on the concept of "The Pertsistance of Memory" and explores the relationship between the smallest details and the larger results they bring.

With the theme of "memory," this collection reconsiders the importance of memory in the digital age and incorporates the structure and connections of memory into the design. The core of the concept is the archiving of memories inspired by the "memory orb" in the movie Inside Head, graphics and textures that visualize the memory potential of water, and design elements as a symbol of "connection" based on the origin of Bluetooth technology.

A deconstructive approach to time and space inspired by Salvador Dali's The Persistence of Memory is reflected in the silhouettes and details. Techniques include mixed fabrics, unique buttons and closures, knotted and wave details, hand-stitched logo embellishments, and slits and tucks. Throughout the collection, "memory," "sharing," and "connection" are expressed through ADERERRO's signature graphics and innovative design.